Note to Google: Go Private Before It’s Too Late!

Eric Schmidt has done a great job steering Google, Inc. over the years but one day he will step down as the senior Googler, and someone else will take over. Who knows who it will be, but I bet they will wish one thing; that Google never went public.

There is no doubt Google has been on a meteoric ride almost since inception, but there have been some chinks in the armor. Most recently Google announced fantastic earnings in the midst of an economic meltdown in the U.S. and the share price got trounced.

Point is it’s not going to get any better. As Google continues to grow and expand their product offerings, earnings demands will continue to increase until that fateful quarter when they don’t hit their numbers and then the world will end. Well, not end but you get the idea.

Google makes tons of cash through its ad network which is constantly expanding through new product expansion. Problem is, once you miss your numbers a few times the street will start to question your business plan. Should you be giving Docs away for free? Should you be paying people so much in your AdSense network? Should you be subsidizing a nationwide wireless network and cell phone service? All things that no one cares about when you’re making billions, but will surely be in the cross hairs when you come up short.

But I have a solution…

Go private. That’s right, buy up all those outstanding shares and take yourself private. You don’t need the cash anymore and you have unlocked the value you promised all of your early employees and investors, so do what will be good for the business not this quarter or next, but twenty quarters from now. I bet Starbucks and UAL and half of the financial sector wished they were private.